FOR IMMEDIATE RELEASE
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Independent Suppliers Group Announces Buy Local: Connect with Community Campaign
Rosemont, IL – August 21, 2023 – Independent Suppliers Group (ISG), is proud to announce the launch of the Buy Local: Connect with Community campaign, designed to educate and promote awareness of the benefits and importance of buying local.
This new campaign focuses not only on helping local businesses compete against big box competition, but also places a spotlight on how their success helps their local communities thrive. When consumers choose to buy locally, they are making a financial commitment to their community by pumping money into their local economy through tax dollars, services, community involvement and much more.
“One of the key features of independent dealers is that we are just that – independent,” said Tonya Horn, President and CEO of Rogard’s Office Plus. “We live in and connect with the communities that we serve. We flex and bend our services and product offerings to be in touch with our customers in ways that our big box and national e-commerce competitors can’t. With this campaign, ISG has developed materials for all of our members of various sizes across the country to drive home the message of why it’s better to work with an independent, locally-owned partner.”
“Local businesses are the heartbeat of our community,” said ISG President and CEO, Mike Gentile. “They are the spine of the local economy and the spirit of the towns that they serve.”
The Buy Local: Connect with Community campaign marketing materials are available on the ISG website and include a logo, messaging, social media, videos, customizable flyer, email and thank you message templates, articles, resources, peer discussions, website banners, and more.
About Independent Suppliers Group
Founded in 1977, Independent Suppliers Group is a leading global organization providing sales, marketing support, and purchasing power for the community-based independent office products dealer. The organization’s members are located throughout the U.S. and in 6 foreign countries. Collectively, Independent Suppliers Group members produce $7 billion in end-user sales. For more information, contact Independent Suppliers Group headquarters (Phone: 847-699-3330); or visit the Independent Suppliers Group website at www.isg.coop.