Merchandising
17

Changes are coming to the IDC. Of that, there is little doubt. While no one can predict what the landscape will look like in a year, let alone a few months from now, you need to be prepared to meet your customers’ needs. One way to be able to do that is to focus on the strongest brands in our industry, and maximize direct-buy to achieve the strongest margins possible.

Buy Direct, Sell Brands is designed to help you do just that. Your group is working hard with our supplier partners to make it easier to buy direct, so dealers can be even more confident Selling Brands that consumers know and trust.

Over the next few weeks, we will send a series of emails highlighting key manufacturers’ enhanced prepaid freight programs. These programs make it even easier to purchase the best products at the best costs possible.

We also want to reinforce how the RDC program is the most efficient direct-buy model in the channel. Here are just a few stats to back that up:

  • The RDC has 17,000 items across all product categories your customers need.
  • Over 5,600 items are sold with a minimum order quantity of 1.
  • Another 1,800 items are available in break case quantity.
  • The Top 200 OP items and Top 15 HP items are sold at direct-buy cost.
  • Quick, two-day delivery to your location*
  • Low, $2500 Prepaid Freight*
  • 20+ key Office Products manufacturers support IS members with full rebates on purchases made through the RDC.
  • Your RDC purchases conveniently central-bill through IS just like direct-buy purchases.

Questions?

Contact Ty Blankenbaker or Tom Ashburn

blankenbaker@independentstationers.coop

ashburn@independentstationers.coop

 

*For most dealers when delivered on Essendant’s fleet.