Meetings & Training
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We recently held a webinar focused on Search Marketing Trends for 2018. There was a lot of important information covered including some recent statistics on search, the importance of HTTPS, having a Mobile Ready site, as well as emerging searches like Voice Search and Semantics Search.

 

If you missed the webinar, you will want to listen to the recording below.

https://isgroup.webex.com/isgroup/lsr.php?RCID=2be6ff2980f61d6adc391e31d8e58ce8

 

**You’ll l want to look at your website (landing page and eCommerce page) to see if it includes “HTTPS” in the URL, which means you have a secure site. It is a big ranking factor with Google, with an announcement from them of a deadline of July 2018 as the date for when Chrome will begin explicitly warning users if a site is not secure. More than 50% of internet browsers worldwide are Chrome, meaning this change may have a significant impact on your dealership. If you don’t have HTTPS on your site, we recommend you contact your system provider to have this security installed on your site. More information on this can be found here:

 

https://www.searchenginejournal.com/google-sets-https-deadline/236225/