Indianapolis, IN – July 18, 2018— Independent Suppliers Group, an industry leading nationwide member-owned business products cooperative, announces its Boost Product Marketing Program.
In recognition of the shift from print to digital marketing, Independent Suppliers Group has developed Boost to replace its traditional print catalog in 2019. Boost will provide the group’s vendor partners with the opportunity to enhance the visibility of key branded products on ISG Shareholders’ websites.
“We are excited to offer this solution to our vendors and shareholders. The shift from a static printed catalog to a dynamic program that can adjust with our partners’ unique goals is a significant enhancement. The vendor response to this progressive move has been encouraging,” said Ty Blankenbaker, Director of Merchandising.
Casey Avent, President of Smead Manufacturing, concurred, saying, “As a manufacturer, it is increasingly important to have partners that approach us with new ideas and new ways to increase our brand’s presence in the market place.” In addition to working closely with manufacturers on Boost, Independent Suppliers Group has also engaged the channel’s wholesalers to provide a turn-key solution. Specifically, IS and SP Richards have reached an agreement whereby SPR will help ISG Shareholders implement Boost on their websites that lead with its content. “We are thrilled to work with Independent Suppliers Group to support our mutual customers’ marketing and sales goals,” said Jack Reagan, Sr. Vice President of Merchandising at SP Richards.
Mike Gentile, the company’s CEO, added, “Independent Suppliers Group is always looking for ways to get the best Return on Investment for our Vendor Partners’ and Shareholders’ marketing dollars. Our Boost Program is the next logical step as the cost of print increases and catalog utilization declines. More importantly, however, Boost shows that IS has great partners focused on dealer success in a very tumultuous time in our industry.”